Privacy Policy

Last updated: 23 March 2026

BetterAthlete Coach (“we”, “the service”) is a B2B tool for endurance coaches to draft weekly training plans. This policy describes what data we collect, why we use it, and your choices. It applies to coaches who register at coach.betterathlete.club.

Who we are

The service is operated as part of the Better Athlete product family. For privacy enquiries contact: privacy@betterathlete.club.

Data we collect

AI / LLM processing

To generate weekly draft plans, we send context to our LLM provider (Groq), including:

We do not send payment card data to the LLM. Prompts are used solely to produce draft workouts for coach review. We do not use athlete wellness data to train public AI models.

How we use data

We do not sell personal data. We do not use athlete wellness data for advertising.

Third parties

Activity and wellness data may include information from Garmin devices synced through Intervals.icu.

Cookies and local storage

We do not use advertising or analytics cookies at this time. The coach dashboard stores your login token and language preference in your browser’s local storage so you stay signed in. These are essential for the app to function. If we add analytics or non-essential cookies in the future, we will update this policy and, where required, ask for consent before enabling them.

Retention

Account and athlete data are kept while your subscription is active. You may delete athletes from the dashboard. Contact us to request coach account deletion.

Security

Intervals.icu tokens and API keys are encrypted at rest. Traffic uses HTTPS. Coaches must approve plans before anything is pushed to an athlete’s calendar.

Your rights (GDPR)

If you are in the EEA/UK, you may request access, correction, deletion, or restriction of your personal data, and object to processing where applicable. Contact privacy@betterathlete.club.

Terms of service

Use of the service is also governed by our Terms of Service, including coach responsibility for approved plans and the draft-only nature of AI output.

Changes

We may update this policy. The “Last updated” date will change when we do.